Q: I want to start a 30 day challenge for my Facebook followers. Do I do this thru events or is there a better way? As I get ready to launch other products I want people to get to know me better and how I can help them thru this challenge.
A: I think it would be easiest to invite them to a private FB group. Keep talking about it on your FB page, and include links to the group to bring people in. An event is a great way to send out the invitation but it gets awkward to manage over a longer period of time. It’s also great to put together some rules of engagement & point to it at the top (a pinned post works) as way of welcoming & providing some orientation as they arrive.